Media and Journalism students working in the media studio

Public Relations / Strategic Communication (Minor)

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The Public Relations Minor allows for core, foundation, production and capstone experiences for enrolled students.

Degrees & Offerings
  • Minor
Location
  • Bloomsburg
  • Lock Haven
  • Online
Department
College
Program Contact
Associate Professor, Media and Journalism
Illustration of Mountain

This minor provides students with a foundational understanding of mass communication and public relations while emphasizing practical, career鈥憆eady skills. Students begin with core and foundational coursework that introduces key concepts and strategies in the field, then tailor the minor to their interests through applied production experiences. The program culminates in a capstone experience that allows students to integrate theory and practice through advanced coursework or hands鈥憃n professional experience.

This minor appeals to students outside of the department. Students who major in Media and Journalism cannot minor in Public Relations. Instead, this program provides options for students across campus.

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Courses and Curriculum

Public Relations / Strategic Communication Minor Requirements

  • 18 credits required for minor completion
  • Students should meet with their academic advisor each semester and use to monitor their individual progress toward completion of the minor.

Minor Requirements

  • Narrative Skills - Students will apply knowledge of storytelling skills to produce effective stories and strategic communication in multiple forms and contexts specific to their chosen area of concentration in mass media/communication.
  • Information Literacy - Students will demonstrate the ability to find, critically evaluate, and legally and ethically use information sources using appropriate methods and technologies.
  • Media Literacy - Students will develop the ability to access, analyze, evaluate and create media. This includes the technical and aesthetic skills and knowledge of the technology required to produce various media.
  • Civic Engagement - Students will demonstrate knowledge and application of the mass media鈥檚 role in a democracy as well as in an increasingly diverse and globalized society.

The Commission on Public Relations Education underscores that undergraduate programs should emphasize and strengthen writing and communication skills associated with other important skills such as storytelling, editing, and media relations by offering students exercises or experiences that stimulate writing and communication skills across a variety of format, genres and styles and for diverse communication purposes and situations.

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